Foodies, art lovers, and gamers—this new hangout spot in the EAST has something for every squad

 From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled  corners, the new East Wing at SM City East Ortigas is more than just a foodie  playground—it’s a vibrant hangout spot. Whether you’re a foodie chasing global  flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers up  for friendly matches at the Game Park, this East-side destination brings together  passions in one stylish space.

For the Art Squads: The Glow-Up by Kiefsix 

Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer  Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired,  bold designs turn the East Wing into an open gallery, making it as much an art crawl as a  hangout hub. And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors  get a playful guide through the space—always selfie-ready and Insta-friendly.

For the Foodies: A Passport of Flavors 

The East Wing lineup reads like a culinary world tour: 

Paris Baguette – Bakery brand from South Korea serving pastries and cakes. 

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan. 

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles. 

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing. Rossopomodoro – Neapolitan pizza and pasta straight from Italy. 

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan. Nanyang – Singaporean staples like laksa and kaya toast. 

Eat Pizza – Giant K-style pizza slices made for photos. 

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia. 

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic. 

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French  Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang  Chicken, and more. Basically, it’s your foodie passport without ever leaving Pasig City.

For the Gamers: Chill + Play at the Game Park 

If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet  spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul  Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of  dining and play—a barkada bonding formula that works every time. 

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried  Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Why It’s the Spot for Every Squad 

Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions.  Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place  that adapts to your vibe. And with EYO around to brighten every visit, the East Wing becomes the  go-to hub for every squad in the East. 

Ready to Hangout Here? Snap your mural selfies, discover your next foodie obsession, hit your  game streak, and let EYO show you the brighter side of the East.  

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense!

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background.

Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations.

Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained.

Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes

This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

#1 Heritage Weaves, Modern Fashion & Accessories

Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#2 Handcrafted Home Finds

From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces.

#3 Artisan Sweet & Savory & Pasalubong 

Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

Experience More at HIMBON

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic music fills the air, bringing the warmth of Negros hospitality right to the city. Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand. And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your #HimbonMoments along the way.

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.

• Save the Date: Sept 23–28 | SMX Convention Center, SM Aura

• Taste. Shop. Celebrate. Experience Negros like never before. 

SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City.

The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety 

Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

   

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

Taste the thrill at SM Supermalls’ Food Fest this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here! 

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

Do not miss the biggest food celebration of the year!

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

Visit www.smsupermalls.com or follow @SMSupermalls on social media to know more and stay updated.

SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September. 

The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service.

Opening the doors to public service | The Civil Service Commission (CSC) together with SM Supermalls officially opened the Civil Service Anniversary Job Fair at SM City North EDSA in celebration of CSC’s 125th year.

Partners in nation-building | Representatives from CSC and SM Supermalls join forces to bring government sector job opportunities closer to Filipinos. This reaffirms their commitment to empower Filipinos with sustainable careers during the CSC’s 125th Anniversary.

Beyond Employment: Building a Nation of Servants

These job fairs go beyond recruitment. They highlight the critical role of civil service in nation-building, inspiring Filipinos to pursue careers that directly impact communities and transform lives.

Accessible and inclusive | Jobseekers of all ages line up for opportunities at the Job Fair of the Civil Service Commission in partnership with SM Supermalls at SM North EDSA.

SM Supermalls President Steven Tan emphasized the importance of the collaboration: “SM is honored to celebrate 125 years of Philippine Civil Service by opening our malls as venues where Filipinos can discover not just jobs, but meaningful careers in public service. By working hand-in-hand with CSC and our government partners, we continue to support an empowered citizenry and sustainable nation-building.”

A Legacy of Service, A Future of Opportunities

The Civil Service Anniversary Job Fairs reaffirmed SM Supermalls’ role as a trusted partner of the government—helping agencies source their talents, empowering jobseekers to find stable and impactful careers, and bringing essential services closer to communities.

For many participants, these job fairs also meant finding purpose in serving the nation. Joanne Moriel, a fresh graduate has her eye on government employment: “Especially with what’s happening now in the country, I want to be part of the public sector to be able to help make a difference.”

As part of the exclusive celebration of the 125th Philippine Civil Service Anniversary, SM Supermalls mounted a series of job fairs nationwide in partnership with the Civil Service Commission. These were held on September 3 at SM City Tuguegarao, September 3–4 at SM CDO Downtown Premier and SM City Butuan, September 4 at SM City North EDSA, September 4–5 at SM City Iloilo, and September 5 at SM City Legazpi. The celebration continues with the final leg happening on September 9 at SM City Baguio.

“Our partnership with SM Supermalls make it easier for Filipinos to explore careers in public service—opportunities that go beyond personal growth and contribute to the progress of our communities and the nation, the place is well-organized, convenient and very accessible for jobseekers” said Mary Grace Dugay, Director III, Civil Service Commission.

Public service careers within reach | Applicants are briefed about available government positions, highlighting the role of public service in building stronger communities.

Through its #SMJobFair campaign, SM Supermalls remains committed to making opportunities in both the private and public sector accessible, convenient, and inclusive—transforming malls into gateways where ordinary Filipinos can build extraordinary futures.

SM Prime reinforces the SM Green Movement: Simple Acts, shared & lasting impact for a greener tomorrow

As environmental challenges continue to grow, SM Prime Holdings, Inc. believes that the journey to a better future is built on the mindful choices we make each day and the stronger communities we form when we act together.

This is the heart of the SM Green Movement, SM Prime’s sustainability initiative and call to action for communities across the country. Born during the height of the pandemic, the Green Movement began with personal stories—employees choosing to reduce waste, conserve water, and use energy responsibly, even while under lockdown. These simple acts planted the seeds for something bigger: a movement that brings together the company, communities, and the country in pursuit of shared prosperity and a more climate-resilient future.

Focusing on waste, water, and energy, the SM Green Movement translates ambitious sustainability goals into everyday practices. 

It inspires suppliers, partner-tenants, residents, guests, and mallgoers alike to play their part in shaping greener, more livable cities. Each initiative is anchored on SM Prime’s mission: to achieve net-zero emissions by 2040, advance water stewardship, and work towards a waste-free future.

"The SM Green Movement is our way of showing care—care for our planet, and care for the people who live in it," said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. “We’re not just building malls, homes, or offices—we’re building opportunities for everyone to be part of the solution. And the best part is, it starts with what we do every day.”

Collaboration That Drives Real Change

At the core of the Green Movement is a belief in the power of partnership. Lasting change is not a solo endeavor—it thrives through collaboration. 

SM Prime continues to work hand-in-hand with local government units, NGOs, schools, community groups, and individuals to co-create solutions that meet both environmental needs and everyday realities.

"Our strength as a company comes from our ability to mobilize people around a common cause,” said San Agustin. “The SM Green Movement is all about collective impact. Every bottle recycled, every drop of water saved, every watt conserved adds up.”

A Movement for Generations to Come

Today, the SM Green Movement is a growing platform for advocacy and action. With every new story, every new supporter, and every green step taken, SM Prime is helping to reframe sustainability as something within reach of every Filipino.

6 Pet-Friendly Food Destinations in SM City Manila To Munch on Good Food With Your Furbaby

For pet lovers, there's nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.  

1. Dig into classic Filipino comfort food at Max’s Restaurant

A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat. 

Their All-Beef Kare Kare is also a crowd pleaser with its sumptuous serving of tender beef cuts such as chunks, oxtail, and tripe, slow-cooked in a luscious, thick peanut sauce. It's typically paired with a medley of vegetables such as eggplant, string beans, and banana blossoms, and served with Max’s signature sautéed bagoong (shrimp paste) on the side. With pet-friendly seating, Max’s Restaurant is the perfect place for a hearty family meal where even your pup or feline friends get to tag along for fun. 

2. Treat your palate to mouthwatering meats at Scorched Smokehouse

If you're into smoky goodness and chill vibes, Scorched Smokehouse is a top pick. Known for its American-style smoked meats, this Filipino restaurant chain features a mouthwatering selection of pork ribs, USDA beef, pulled pork, and chicken. Their meats are slow-smoked for up to 12 hours using imported hickory wood chips, hence their exceptionally tender and flavorful dishes. Try their overload meals that include combos such as creamy and savory white pasta, smoked meat, java rice, and a dessert bar. The fan-favorite Scorched Iced Mocha is also a must-try, a perfect sip to shrug off the heat of Manila’s warm afternoons while chilling with your furbaby. 

3. Experience modern Filipino dining at MESA 

At MESA, traditional Filipino cuisine is given a contemporary twist. Their signature Pinatayong Manok is renowned for its creative presentation, featuring a whole chicken that is marinated, boiled, and deep-fried until golden brown. This succulent dish is presented in an upright position at your table, which makes for an eye-catching centerpiece. Aside from its visual appeal, it’s a popular choice among diners for its crispy skin and tender meat, along with their flavorful Tinapa Rice, which adds a smoky flair to every meal. MESA welcomes pet parents to dine in style and comfort with its cozy ambiance and delectable dish offerings that are sure to delight diners and their pets alike.

4. Tuck into heritage recipes that hit the spot at Classic Savory  

Enjoy a nostalgic dining experience that blends tradition and comfort at Classic Savory. This cherished Filipino restaurant chain is known for its signature fried chicken and diverse selection of Filipino-Chinese dishes. Crowd-pleasers include the tender and juicy Classic Savory Chicken, crispy Shanghai Rolls, and a hearty serving of Fried Rice. For dessert or a refreshing drink, their Iced Coffee Jelly and Savory Tropical Cooler offer the perfect sweet touch. As a pet-friendly space, Classic Savory makes it easy for you to enjoy their delicious dishes without leaving your furry friends behind.

5. Have a taste of Thailand at Khao Khai Thai Chicken House

Craving Thai cuisine with a modern twist? Khao Khai Thai Chicken House brings the bold, Bangkok street-style flavors to Manila with its famous authentic Isan (Northeastern Thai) cuisine, comforting rice meals, and vibrant atmosphere. Its signature Gai Tod (Thai Fried Chicken) is a cult favorite and is celebrated for its crispiness and juiciness inside out. For a more authentic Thai street food experience, pair the Gai Tod with the tangy Som Tam (papaya salad) and cool off with the beloved sweet and creamy Thai Milk Tea. Khao Khai welcomes your furry companions while you dig into their flavorful dishes.

6. Beat the heat with the sweetest treats from Bebang Halo Halo

 

Wrap up your foodie bonding session with your pets with a cool and classic treat from Bebang Halo Halo. Known for its unique flavors and generous servings, their version of the beloved Filipino dessert is perfect for sharing (or not!). Its crowd favorite is the Presidential Halo Halo, which offers a delightful mix of premium ingredients such as leche flan, sago (tapioca pearls), ube halaya, sweet corn, and more. What makes this stand out among other desserts is its frozen milk base, which provides a creamier texture compared to traditional shaved ice. Bebang offers you a sweet escape on hot days with its rich, creamy, and innovative takes on the classic summer cooler.

SM City Manila is making it easier and more enjoyable than ever for pet owners to dine out with their beloved furry companions. With a growing lineup of pet-friendly food destinations, your next mall visit can be both a culinary treat and a bonding moment with your furbaby. Discover more pet-friendly food spots, pet essentials, and more for you at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.