FILA and Athletes in Action Run for School Rooms

Education is indeed a right of every child. We’re all challenged to take part in solving our nation’s greater woes. Heeding to the call of the times, FILA and Athletes in Action (AIA) join forces to bring the biggest advocacy run to help raise funds for the rehabilitation of classrooms in Iligan city, which were badly hit by Typhoon Sendong back in 2011.

With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts.

Since 1911, FILA trace its roots from Biella, a province set at the foot of the Italian Alps. Unbeknownst to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes.

Skele-Toes are FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For FILA, it’s simply a shoe that changes the game. Rock at the gym or at the party, Skele-Toes is just about the only shoe that fits – and Tim, Georgina, and Borgy all agree!

Not ready to rock the boat just yet? Then you’ll love FILA’s newest line of running shoes, Swerve and Flow. FILA Swerve boasts of a Dynamic Landing System through lightweight foam at the midsole and V3 techonology inserts at the heel. This gives you the proper support that you need in every step, without compromising style and design.

FILA Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bumps a breeze. This one will surely go with you to countless victories and finishes.

Whether you prefer a classic or a rocking pair of rubbershoes, it’s high time to give your tiresome trainers a break and take the Skele-Toes, Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and participation at the SRSR marathon, it’s definitely more fun to help with FILA!

Tickets and registration forms are available at SM Ticketnet outlets 

Singlets and race bibs can be claimed at Fila Stores in Metro Manila. For exclusive updates, follow us on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).

The Body Shop newest Pulse Boutique

The Body Shop at SM Mall of Asia gives a first hit to TBS newest Pulse boutique. It's a combination of a brand new store and remodelling the existing stores. This Pulse boutique is also in line with the commitment of TBS to the public to reduce CO2 emission by 50% in TBS stores by 2020.

Philippines' first Pulse Boutique at the heart of SM Mall of Asia

The Pulse stores reflect the five core Values at The Body Shop – Protect The Planet, Activate Self Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.

Make-Up section

As ever, The Body Shop will continue its unparalleled success of groundbreaking campaigns, with Pulse acting as a hub to galvanise people everywhere to get involved and make a difference. With a number of campaigns planned for the future which aim to create long term change for the better. Pulse is the place to be for people who want to truly Look Good, Feel Good and Do Good.

Great discount offer to all LYB cardholder...

The new store layout encourages people to make a complete circuit of Pulse, around the Story Selling Tables, taking in products from every product category at The Body Shop.  This leads to improved sales and greater awareness of the The Body Shop offering.

The joyful guests that enjoy the newest TBS Pulse store.

Body Butter 50ml free with every purchase!! Visit now The Body Shop!!

BUM shows the young how to go back to school in style

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code.

So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude.

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).

This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

Girls, who love pieces that can be mixed and matched with their favorite tops and bottoms, will be delighted to know that BUM has whipped up something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual blazers, and blouses with built-in mini designed to look like tunics.

Skinny jeans and jeggings have also found their way into BUM’s new collection. Stylish yet comfortable, these pants can flatter any shape and can be worn with a baggy top, a comfy cardigan, or a fitted jacket to create proportion. Girls with short legs can pair these with heels (stilettos or knee-high boots), while long-legged girls can opt for comfy flats.

Making a statement, however, is not limited to a person’s wardrobe. BUM has also come up with trendy bags that can complete one’s getup.

Splashed with catchy, statement patterns, the BUM Tote bag for girls/teens, for instance, are printed with provocative messages that speak volumes about the wearer’s personality or mood for the day.

Made of printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed with eye-catching patterns and minimal accent details. Since both sides (inner and outer) have designs, it’s like having two bags in one!

Going back to school has never been this cool and fashionable.

BUM is available in leading department stores nationwide. For more information, visit bumequipment or like them on Facebook at B.U.M

Sennheiser's 1st concept store in the Philippine

German audio specialist Sennheizer launched its inaugural concept store in the Philippines today.  The concept store is the only single-brand headphones retail outlet in Manila that provides an experiential showcase of Sennheiser’s entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.

Known for its top quality audio products and innovative German technology globally, Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.

Sennheiser Electronic Asia Pte Ltd (“Sennheiser Asia”) is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market.

The Sennheiser brand, which has a long established history in the audio industry, is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems.

Founded in 1945 in Germany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology.

The Sennheiser concept store opens daily from 10.00AM – 8.00PM. More information about Sennheiser is available on Sennheiser Asia website (http://www.sennheiserasia.com) or Sennheiser Philippines Facebook Page (https://www.facebook.com/SennheiserPH)

iButterfly @ SM Megamall

SM Supermalls released the SM iButterfly, an Augmented Reality Application on your IOS and Android mobile devices last May 5, 2012 at select SM Supermalls.  SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu simultaneously launched the iButterflies.  Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall.

Tim Yap

It uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from our tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!      

Catching an iButterfly is easy.  First, download the application by  connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  Once downloaded, open the App and start catching  iButterflies.  These turn into instant prizes.  Simply claim your prize at  participating mall stores.

As a sustaining effort, SM MEGAMALL launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba Café, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

Petra and Bogart catching butterflies 

For more information, you can visit our dedicated iButterfly website at: www.smibutterfly.com or visit our Facebook page: www.facebook.com/smmegamall

So what are you waiting download, catch and win now!

Energizer and Nuffnang brings you the "Spiderman"

Energizer and Nuffnang power my life as a woman to do my daily task as a mommy, wife, daughter, and also as blogger. I always make sure that I am full of power fro my different role. Being a mom, I always make sure that I wake up early with the help of my mini alarm clock packed with Energizer battery to ensure the time for me to get up. I have to prepare things for my daughter before she comes to school. Prepare the breakfast of my family, and so on... 

As a blogger and also as a mommy, all the times I need to capture photo. That’s why I geared up my camera with Energizer battery to ensure my photo moment.   My blog post won’t be complete without my beautiful photos. Thanks to Energizer battery I didn’t missed any important moments. With my camera I captured every single experience I made. I’m so gratified with Energizer battery for giving power to my lifestyle.

Nuffnang power my lifestyle in giving me and my loved one a bonding moment in watching movie like the upcoming "The Amazing Spiderman."

Bosch Auto Fest 2012 online promo

Visit OutBox Media page for the complete details if you wanna win a Samsung Galaxy Y and other exciting gadgets and prizes! Just follow the on-line contest instruction and bring your ride in Bosch Auto fest 2012 on June 23, 2012 at SM MOA.

Join now and spread the word...

Join the Pink MagaLine's Firmoo Giveaway

It's the birthday month for my friend Jinkee of PINK MAGALINE  and here's her birthday giveaway. Thanks to her generous sponsor FIRMOO for the wonderful prizes. 

Enter Pink MagaLine's Firmoo Giveaway and win 2 pairs of eyewear plus free shipping. That would be 2 winners with 1 pair of glasses each. Winners can get his/her choice of glasses from the following pages:

Fashion Sunglasses
Non Prescription Glasses
Computer Glasses
Reading Glasses

This giveaway is open internationally from June 6, 2012 to July 6, 2012 only.

Winners will be announced on the 8th of July through Twitter and Facebook.

Plus, she will also send a notification through email.

Firmoo will be shipping the prizes to the winners directly.

Now for some extra love from Firmoo, you may use this coupon code KOLCA30 at Firmoo.com and save 30% off on your purchase. This coupon code is valid until July 6th.

LILY COLE... The Body Shop newest advocate

Lily Cole is the first ever global brand advocate of "The Body Shop". Activist, model, and actor. Lily is refreshingly honest, human, and upfront about how she thinks the world could be a better place. In this interview, Lily offers a glimpse into what makes her tick and why she chose The Body Shop as much as we chose her.

TBS:  WHY DID YOU DECIDE TO BECOME A GLOBAL ADVOCATE FOR THE BODY SHOP?

Lily Cole:  I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.

TBS:  HOW DO YOU FEEL THAT THE CURRENT GENERATION’S VIEWS OF BEAUTY ARE CHANGING?

Lily Cole:   I feel like people are questioning superficial values and looking for real

value instead. True beauty comes from within, and I feel that more and more people are beginning to realize that.

TBS:   WHAT DOES BEAUTY WITH HEART MEAN TO YOU?

Lily Cole:   There is nothing more attractive than someone with a beautiful heart - it just shines out. It is so contradictory to seek external beauty through products at the cost of other living beings. To me, beauty with heart means trying to achieve beauty in a way that is harmonious with your inner values.

TBS:  HOW HAS THE BODY SHOP INSPIRED YOU TO THINK DIFFERENTLY ABOUT BEAUTY?

Lily Cole:   The fact that The Body Shop was selling Henna when I was growing up definitely suggested that red hair was cool - before I was wise enough to recognize that myself! There is a natural quality to The Body Shop approach which places its emphasis on enhancing – rather than masking people’s faces!

TBS:   HOW DO YOUR PERSONAL VALUES COMPARE WITH THE FIVE CORE VALUES OF THE BODY SHOP?

Lily Cole:   The Body Shop has five distinct Values which have defined and shaped it from its very beginning, and which I also identify with. I am still learning and growing, and discovering what is important to me is an educational and very personal process. I’m involved with the humanitarian and environmental causes that are important to me

because I believe that our planet and the people who live on it are incredibly special. If I can help inspire people in some small way to think about the world they live in and how they can make it a better place through their own personal actions and choices, then that makes me happy. This is just one of the reasons why I am working alongside The Body Shop.

TBS:  HOW DO YOU LIVE YOUR VALUES ON A DAILY LEVEL?

Lily Cole:   My personal values boil down to my intention: the intention to be aware, to be kind, to be honest, to make informed choices. The intention is everything, though the reality will inevitably sometimes fall short. No one is perfect!

TBS:   WHAT INSPIRED YOUR INTEREST IN ACTIVISM?

Lily Cole:  All that is necessary for the triumph of evil is that good men do nothing” - Edmund Burke. I used to have that quote on my bedroom door growing up! I’m not saying I’m a good man, but I think as soon as you are aware of injustices you have a responsibility to try and address them... so I guess some of it is inspired by some sort of guilt complex!

TBS:  HOW CAN OTHER PEOPLE GET INVOLVED?

Lily Cole:  I am still constantly trying to find and know my own truth, to be fearless. I’m not sure there is ever an end to this. Being strong enough to stand within that position of difference and hoarding your voice is the first step towards activism. I believe it’s the small steps that matter.

TBS:   WHAT ELSE ARE YOU CURRENTLY WORKING ON?

Lily Cole: I have three films coming out this year, and am working on a very exciting, fairly radical, project in the social media space.

Ride new trends and discover new finds at Power Plant Mall’s The Next Big Thing Bazaar

Want to be ahead of the shopping trend and discover the most interesting, most irresistible finds in food, fashion and fads?

Good news. Rockwell’s In Search of the Next Big Thing Bazaar is back! From June 15 to 17, the Rockwell Tent will again be transformed into a shopping mecca where upbeat, adventurous shoppers can find new brands, styles, products and concepts to sample and buy.

Merchants unveil their new fashion creations and food concoctions and offer enticing deals, while shoppers get to vote for the best brand and product that tickles their fancy. The merchant that gets the most wins P100,000 plus other exciting prizes.

All products, including new ones just introduced this year, are qualified for the Best Featured Product Award. Food participants can add a twist to any of their existing products to make it exclusive to the Bazaar.

Last year’s winner, Frou Frou Fashion, was conceptualized by a vivacious duo who shared a common passion for fashion and glamour. The clothing line offers practical alternatives to high-end merchandise while ensuring fabulous styles and world-class quality.

Some interesting brands to watch out for are Erb and Chet, bags designed by two graduates  of the Fashion Institute of the Philippines;  Reap -- hand-crafted statement pieces by Chynna Gonzalez, a finalist in the Philippine Fashion Design Competition Accessories Division; Heliana – footwear carefully designed after the traditional footwear of different cultures of the world that are handcrafted by local craftsmen using materials from all over the globe; Bake Buddy cookie mixes and homemade cookies and PopJunkLove – crafted tee-shirts with interesting embellishments and shirt pins.

For more information, visit www.facebook.com/PowerPlantMall. 

TBS Body Butter's New Look paired with Beauty Oils

Here's the latest from The Body Shop!!! The famous Body Butter with its new look and now paired with Beauty Oils...

The Body Shop's famous Body Butter are getting they're brand new look. What's so different about the new design? 

• Gorgeous photography focusing on a single natural ingredient

• Photography of the natural ingredients used a magnifying glass to highlight their beauty

• Logo surrounding the ingredient “protects” the natural ingredient within, symbolising our Protect the Planet ethos

• 100% recyclable packaging

It's time for the latest beauty sensation paired with the Body Butter. Beautifying Oils!

Beauty oils can be used on body, hair and face, Beautifying Oils instantly banish dryness, restore softness and nourish. It has special blend of three lightweight nuts oils.

Kukui nut oil extracted from Hawaii’s Candlenut tree is packed with omegas 3, 6 and 9.

Sweet almond oil contains concentrated vitamin E levels. Community Fair Trade marula nut oil from Namibia moisturises and cares.

Moringa and Strawberry Oils

With a non-greasy, non-sticky texture, Beautifying Oils are dry – not wet – and absorb into your skin like magic. Use them alone or in addition to your existing moisturiser for an instant hit of radiance, beauty and hydration.

Containing up to 99.6% natural ingredients and available in eleven of our favourite fragrances at The Body Shop Beautifying Oils give your body, hair and face a natural glow that will leave you looking and feeling great. FRAGRANCES INCLUDE: Shea, Chocomania,, Moringa, Olive, Strawberry, Satsuma.

Georgina Wilson for Garnier Pure Active

Having a pimple is a big problem to me. Every time I had a pimple I always touch it and pop it if it’s dried.  Last weekend, I witnessed the “Meet the Garnier Girl” at Watsons, SM MOA. Georgina Wilson is the brand advocate and she aims to educate the Filipinos in the importance of proper skin care regimen especially in dealing with pimples. Many people have experienced following weird skin care practices like me just because they were told to, or because everybody’s doing it. Others wrong advice given includes the ever common use of toothpaste, lipstick and even calamansi.   

With the launch of its newest line—Pure Active—Garnier presents a more reliable solution for fighting the six skin problems that Filipinos face.  These problems include pimples, whiteheads, oiliness, impurities, enlarged pores and unevenness. With a breakthrough solution of natural pimple-fighting ingredients, Garnier Pure Active delivers visible results from DAY 1.

With beauty advocate Georgina Wilson on board, Garnier aspires to disprove the use of crazy pimple remedies and give a better, safer, more reliable option—the Pure Active range.

The mini event had a question and answer portion wherein Gerogina Wilson answered the question of the Watson’s consumers. I even had chance to ask question too.

Me: Is there a proper way of putting the Garnier Pure Active Pimple roll-on?

Georgina: Apply the Garnier roll-on directly onto the pimples because it has 2 main ingredients; Salicylic Maximum Concentration at 2%, a powerful anti-bacterial ingredient with oil control and pore clearing properties; and Natural HerbaRepair™, a natural extract that repairs and regenerates the skin to prevent scarring—a better way to fix zit problems than using crazy pimple remedies. Just roll it directly on your pimple.

Watson’s Consumer: What’s your night beauty regimen?

Georgina:  I make sure to take off my make-up; I make sure to wash my face to take out my make-up. I also moisturize my face. 

Watson’s Consumer: What is your personal secret on being beautiful and sexy?

Georgina: I drink lots of water and I ate healthy foods, lots of fruits and vegetables.

Watson’s Consumer: How many times do you take a bath in a day?

Geogina: Hahaha!! 6 times, I take a bath in the morning and also before I sleep.

 “Look at it this way: your skin is your first layer of presentation. Would you want that layer treated with a shady substance? Of course not! Resorting to the use of weird home remedies is like a zit-fest waiting to happen. It only shows people that you don’t care about your face. Because let’s face it, looking good matters. Having a healthy skin matters. You won’t attract opportunities if you don’t care about how you look,” says Georgina.

A lot of factors come to play when facing the daily grind. With burdens thrown left, right and center, it’s hard for the busy Filipino not to neglect caring for his features. It’s a given fact that in a professional environment, and also in life in general, one needs to look presentable in order to be taken seriously.

This is where the stress comes in: most of the naive youth who are given the wrong skin care advice end up following it because it’s easier, not realizing that the use of these crazy home remedies might put the skin at risk and even cause potential damage.

 “Using calamansi is like putting condiments on your face. And obviously, toothpaste is meant for dental purposes—something I overlooked when people told me to use it in the past. It’s embarrassing! And lipstick! Lipstick is for the lips, not for pimples! It’s just plain crazy. I have no idea where people got it from!” says Georgina. “I cannot stress enough how important it is to use the right product for your skin. Trust me on this; using skin products specially formulated to fight blemishes is the right thing to do. After all, once it’s your skin that’s on the line, you wouldn’t want it taken for granted, right?”

“Whether you’re about to meet a hot date or have a fun night-out with your girls, next time you’re bothered by a pimple, don’t be a hot mess, use Garnier Pure Active—It’s way better than using crazy pimple solutions!”

And lucky Watson’s consumer who purchased the Garnier products had their chance to strike a pose with Georgina Wilson.

Garnier combines the best of science and nature to bring out the natural beauty in anyone no matter what the age or lifestyle. Built around the value of taking care of oneself, the brand’s product portfolio includes a spectrum of products for specialized beauty purposes and formulated for Asian skin.  Learn more about us by liking us on Facebook (Garnier Philippines). You can also ask us about skin care questions and get answers real-time by following us on Twitter (@GarnierPH).

"GET LAUD" End of Season Sale

GET LAUD, the quality ladies' apparel, makes use of the finest imported and trendy fabrics throughout all their creations. Stylish cut and locally sewn, GET LAUD clothing not only gives superb comfort but makes its customer instant fashionistas as well. GET LAUD also won the "Marketing Excellence" Award for 2010 and the  "Most Promising Retailer" Award for 2007 from the Ayala Malls. Consecutively, in 2005 and in 2006, GET LAUD received  the "Seal of the Excellence" Award as the "Best Spandex Apparel Retail Store" given by the National Shopper's Association of the Philippines and the National Shopper's Choice Awards.

To end the summer with a bang, Get Laud will be having an End of Season Sale, which will give its customers up to 50% off on selected items. The sale will run from June 1 - June 17, 2012.