Cyberzone Made E-Waste Disposal Easy: 14,000+ kg Collected Through Strategic Drop-off Points

Good Habits Made Accessible by Cyberzone 

Truly embodying the Cyberzone #TechWeLikeZoneWeLove promise, we’re continuing to make responsible tech disposal easy and accessible, right where people already are: inside SM Supermalls. 

Cyberzone, in partnership with SM Cares, helps turn e-waste disposal into a simple, safer habit through dedicated drop-off points rolled out nationwide in partnership with Smart Communications and PLDT Home, beginning in June 2024.  

Across participating SM Supermalls, these collection bins give mallgoers a clear, accessible place to drop  off old gadgets and broken electronics that are in need of proper disposal. Instead of ending up in drawers  or landfills, e-waste can be responsibly handled through a system designed for everyday convenience and  better environmental discipline. 

14,327 kg Properly Collected and Segregated 

Since the partnership began, Cyberzone’s E-Waste Collection Drop Boxes have helped gather 14,327 kg  of electronic waste across 89 SM Supermalls, 69 of which are located in the Cyberzone area. This  ensures materials are properly collected and segregated for responsible handling. Serving as a reflection  on the growing community habit made easier through clear drop-off points and a consistent, accessible  mall experience. 

“We take pride in being the go-to tech destination for shoppers,” said Patrick Pacla, Vice President for  Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to  dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making  it simpler and safer to do the right thing, so tech does not end up harming the planet.” 

Curious about what happens to your broken and old devices after dropping them in e-waste collection bins at Cyberzone and SM Supermalls? Watch this video:

Sustainability Built to Grow Through Partnerships 

Our dedication to responsible tech consumption is built for the long run. Cyberzone and SM Cares, together  with Smart Communications and PLDT Home, will continue expanding e-waste collection bins as new malls  open. Today, drop-off points are available in Cyberzone branches and SM Supermalls, helping move  communities closer to an #SMWasteFreeFuture. 

For updates, follow SM Cyberzone on Facebook, Instagram, and TikTok. 

And for immersive tech experiences and always something exciting to discover, Cyberzone  #TechWeLikeZoneWeLove keeps you on the loop, in-store and online. 

Visit www.smcyberzone.com for more information. 

Celebrate love and luck this Chinese New Year and Valentine’s Day

This February, SM Supermalls brings together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and prosperity-filled activities designed to make every visit extra meaningful!

Discover love and luck at the Lucky Feels Bazaar (February 1–28)

Step into the heart of the celebration at the Lucky Feels Bazaar, a unified Chinese New Year and Valentine’s Day pop-up bazaar that blends romance and prosperity in one exciting space. 

Whether you are looking for giftables perfect for expressing love or just exploring lucky charms, trinkets, and prosperity-themed finds to attract good fortune for the year ahead, this is where heartfelt gestures meet auspicious beginnings—all in one stroll!

Step into festive photo-worthy Lucky Feels installations (February 1-28)

Get into the celebration the moment you arrive as SM Supermalls transforms with vibrant Lucky Feels installations. Enjoy romantic Valentine’s spots (February 1–15) early in the month, then watch the mall shift into bold and joyful Chinese New Year themes (February 16–28) as the celebration continues. Walk through eye-catching entrance arches, spot playful entrance stickers, admire festive hanging decorations, and strike a pose at curated photo spots.

Shop, snack, and play at Bites and Buys (February 1–28)

Experience a marketplace that’s anything but ordinary at Bites and Buys. This lively space brings together artisanal crafts, cutesy collectibles, and yummy treats loved by Gen Zs and trend hunters alike. Join the fun by trying the claw machines and score a chance to win your zodiac bestie—because luck should always come with a little play.

Capture and Snap the Lucky Feels (February 1–28)

Don’t miss the Snap the Lucky Feels photo spot, featuring a vibrant money tree adorned with ang paos, beautifully paired with a Valentine’s Day-inspired setup! It’s the perfect backdrop to capture moments of love, luck, and festive joy—ready for sharing with friends and family.

Taste and trend with #CNYMustTry (February 16–28)

From tikoy to TikTok, celebrate Chinese New Year the modern way with #CNYMustTry. Indulge in classics such as dumplings, tanghulu, milktea, and more. It’s your go-to guide for celebrating traditions—on your table and on your feed!

Experience even more festive fun at select SM malls

At select SM malls, the celebration doesn’t stop at shopping and photo moments—it comes alive through a series of exciting activities designed to spark joy, luck, and shared experiences. Feel the festive energy as dragon and lion dance performances, led by a charming dragon and lion, bring movement and music to the mall on Feb 17 / 20-22.

Extend the fun online by trying the Fortune Filter on TikTok from February 1–28 and discover what kind of luck awaits you this season. Back at the mall, test your skills and your fortune at the Unlock Lock games happening on February 17–22, where exciting prizes await lucky winners.

For family-friendly moments and photo-worthy encounters, don’t miss the Chinese mascot meet and greet, perfect for creating cheerful memories with loved ones. Cap off the celebration with a spectacular finale as the sky lights up during the CNY 2026 fireworks, ending the season on a high and lucky note.

Feel the love.Chase the luck. Celebrate it all at SM Supermalls.

Make this season extra special by celebrating where love, luck, and community come together. Visit your most loved SM Mall, experience the Lucky Feels, and create maxed out memories worth sharing.

Leap into lucky vibes this Year of the Horse—only at SM Supermalls!

For the full schedule of activities and participating malls, visit www.smsupermalls.com. Or, you can follow @SMSupermalls on social media for the latest updates, must-try finds, and festive surprises.

SM Prime is Building for a Smarter, Cleaner Energy Future

 SM Prime Holdings, Inc. (SM Prime) continues to lead the way in sustainable property development, delivering low-carbon office spaces and climate-smart retail environments through energy efficiency initiatives, on-site renewable solutions, and strategic long-term partnerships.

(Photo caption) A sustainable future for all. The iconic SM Mall of Asia, the world's 6th largest mall, has become a sustainable retail shopping destination. Its physical and economic resilience stands as a testament to SM Prime’s commitment to sustainable business strategies.

From efficiency to impact

SM Prime has implemented programs such as lighting upgrades, improved air conditioning and ventilation systems (ACVS), and optimized building management systems since the 1990s —significantly reducing emissions, proving that energy efficiency delivers environmental and economic benefits. In 2024, SM Supermalls reduced electricity use by 38%, avoiding 156,736 metric tons of greenhouse gas emissions (GHG) and saving ₱2.3 billion. 

In the recently concluded 5th Energy Efficiency Excellence Awards of the Department of Energy (DOE), SM Prime’s business units, namely, SM Supermalls, SM Offices, and SM Hotels, was awarded multiple Certificates of Excellence. 

This success reflects collaboration among engineering teams, service providers, tenants, and customers, driven by the company’s leadership and commitment to the SM Green Movement.

Renewable energy milestones

Guided by its goal of Net Zero by 2040, SM Prime is making decarbonization practical, reliable, and scalable. At SM City North Edsa, it recently celebrated a milestone for clean energy in the country, with 59 properties generating a combined 100 megawatts (MW) of on-site renewable energy—one of the largest solar capacities among property developers in the Philippines.

(Photo caption) A historic 100MW milestone. At Quezon City, the SM North Edsa, the first Philippine mall to use clean energy with rooftop solar photovoltaic systems, continues to deliver SM Prime’s people-centric sustainable retail spaces.

Today, more than 50% of energy use across SM Supermalls comes from renewable sources, supported by partnerships with Aboitiz Renewables, TotalEnergies, Citicore Renewable Energy Corporation, and leading solar providers. This collaborative approach empowers communities while building a safer and more sustainable future.

Working with WWF-Philippines, SM Prime has committed to the Science-Based Targets initiative (SBTi) and is working towards its near and long-term targets.

Retail architecture working with nature

At the heart of SM Prime’s energy strategy is the creation of sustainable, resilient spaces that enrich experiences for the community. Across its malls, SM integrates passive design elements—high ceilings, large atriums, skylights, open spaces, and natural ventilation—reducing daytime energy consumption while offering brighter, breezier, and more welcoming spaces for relaxation, dining, and shopping. 

(Photo caption) Technology meets nature. In SM City East Ortigas, natural light brightens the food hall, and retrofitted lighting produces significant energy savings. 

Smart solutions such as motion-sensor escalators, solar-powered outdoor spaces, and energy-conscious cooling systems make SM Supermalls a top retail destination for tenant-partners and customers alike.

Shared climate benefits for all

“Customer expectations evolve quickly. When our leaders first initiated this project, it was in the early days of learning about the impact of our consumption on the planet. Now, brands – whether big luxury labels or small and medium enterprises – are looking for partners who invest in circularity and ESG impacts,” said SM Supermalls president Steven Tan. 

As SM Prime continues to scale its energy programs, its SM Green Movement builds a resilient energy infrastructure to create a safe, comfortable, and welcoming space for its communities.  

“We are committed to making our malls as energy efficient as possible by implementing advanced technologies and best practices. SM Supermalls will keep expanding its sustainability efforts to reduce environmental impact and improve the quality of life for both the planet and the communities we serve,” said Tan.  ###

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

 Start strong. Find what fits. Your future begins at SM.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program. 

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform. 

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Strong 2025 Performance, By the Numbers 

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders. 

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment. 

Reputable and prestigious employers from PMAP's network like BDO Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA. 

Zamboanga City Opens the Year with an Exclusive Job Fair  

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close to home.

Leading SM’s 2026 kickoff is SM City Zamboanga, setto host an exclusive Job Fair on January 16–17, from 9:00AM to 4:00 PM at the Zamboanga City Coliseum. 

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services. 

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year 

 

With the empowering call to action— “Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

 

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week. 

Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted 

in 2025. 

As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration—supporting inclusive growth in the region. 

More Opportunities This Year 

With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work—one opportunity, one community, and one future at a time. 

A Cebuano New Year Like No Other at SM Supermalls

The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year.

With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities. 

Must-Do #1: Go Full Kikay This 2026!

Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end!

• Bagel Girl 

Step into the New Year with Cebuano flair at Bagel Girl, on the 2nd Level of the Seaview Wing at SM Seaside City Cebu. Pile on the sparkle, play with the shine, and finish every look with jewelry and hair accessories made for celebrating loud, proud, and in style. From street parties to family gatherings, bring that unmistakable Cebuano energy wherever the night takes you.

• House of Little Bunny Pop-up Store 

Start 2026 the Cebuano way by looking effortless, put-together, and ready for anything by hopping on to the House of Little Bunny Pop-up Store in SM City Cebu’s North Wing. Whether you’re out for celebrations or on the go all year long, these are pieces made to carry you through 2026 in style.

Must-Do #2: Trimmed For Tiny Perfection 

Cebuanos like to start things light, easy, and with plenty of smiles. That’s exactly what your little one gets at Cuts 4 Tots on the 2nd Level, City Wing of SM Seaside City Cebu—the first in VisMin. This kid-friendly salon guarantees a stress-free haircut that can keep your kids comfy, confident, and camera-ready all year long.

Must Do #3: Family Fun Awaits 

Once your tot has had the perfect little snip, it’s time for some much-needed family bonding. Nothing says ‘fun!’ quite like a fun-filled day at Fantasy World, at SM Seaside City Cebu, located at the Lower Ground Level, Cube Wing. The biggest one yet to open in VisMin, it features a wide array of attractions—from unique games to interactive activities like Simulated Golf and Double Fun Arcade.

Must-Do #4: Upgrade Every Feast and Festivity

Craving for something besides the usual Talisay lechon? Head over to these awesome restaurants instead to shake things up. Serving some of the most mouthwatering meals this side of Cebu, you and your family will be screaming kalami all the way home! 

• Herbs & Cellar 

Cebuanos like their food bold, familiar, and worth coming back for. Ease into the year with a flavor-packed meal at Herbs & Cellar in the North Wing of SM City Cebu. With a fusion-forward menu that gives comfort favorites like sisig and fish and chips a clever twist, it’s the kind of place that keeps things exciting while still feeling just right for local tastes.

• Samgyupsalamat 

The best way to welcome what’s next is around a table full of food. Say daghang salamat to satisfying, savory favorites at Samgyupsalamat in the North Wing of SM City Cebu. With Korean-style grilling, Filipino flavors, and unlimited marinated meats and sides, it’s the kind of feast made for sharing, celebrating, and lingering a little longer.

• Tavolàta

In Cebu, starting strong means sitting down and enjoying great food. That’s why Tavolàta in SM City Cebu’s North Wing offers a feast that shouldn’t be missed. From handmade pastas to hearth-baked pizzas, its warm, inviting Italian fare sets just the right tone for a year meant to be enjoyed.

• Super Bowl of China

When the celebration slows down but appetites are still big, Super Bowl of China is the perfect pick. Enjoy comforting Chinese favorites paired with warm, personal service—something that truly resonates with Filipinos who love gathering, dining, and celebrating with friends and family. Find the first VisMin branch at SM City Cebu, North Wing.

Must-Do #5: End on a Sweet Note with Bisaya Brews And Bites

Once the entrée is done, it’s time to treat yourself to dessert and refreshments. A typical Cebuano celebration isn’t complete without a premium brew and a sugary delight that hits just the right spot. For an high-end coffee-and-confectionery experience that’s as sweet as your palangga, make your way to these stellar cafés and pastry shops.

• Good Habits Coffee 

When the celebrations wind down but the night isn’t over, there’s always time for one more cup. Drop by Good Habits Coffee at the North Wing of SM City Cebu and settle in. With a cozy, homey space and freshly brewed coffee, it’s an easy place to stay up a little longer—whether you’re catching up, getting work done, or just enjoying the quiet before the year fully kicks in.

• Beard Papa’s 

After all that celebration, there’s always room for something sweet. Swing by Beard Papa’s at the North Wing of SM City Cebu and treat yourself to their famous cream puffs—filled with rich chocolate, ube, honey butter, and other seasonal flavors. They’re light, indulgent, and tempting enough to make even puto and tikoy wait their turn.

Family, food, and fun—that’s what Cebuanos do best! And this rings especially true during the advent of the year. Throttle in at SM Supermalls fully and elevate your lifestyle with our carefully curated lineup of explosive finds to lead you into a whole new era this 2026. 

Let the craziness, color, and chaos of Cebu dazzle and wow the start of the year—and let’s keep the party going right till the very end. Malipayong Bag-ong Tuig!