One of Japan’s top ladies’ hairstyling brands and Singapore’s
no.1 ladies’ hairstyling brand is now available in the Philippines.
Presenting! Lúcido-L Hair
Supplement is the answer for your soft, manageable, beautiful hair. It will
lessens the hassles and reverses the damage brought about by other hair
treatment products.
According to Hirotsogu
Ohashi, General Manager for Mandom Philippines Corporation, Lúcido-L, “aims
to provide long lasting, moisturizing treatment by restoring your hair’s
natural moisture retaining system.” At the recently concluded launch of Lúcido-L, Ohashi explains,
“The main reason for split ends and curls’ falling flat is due to lack of
moisture in our hair.”
Healthy hair should have the ability to retain moisture. This is
where Cell Membrane Complex, or CMC, plays a vital role. A CMC-like ingredient
is present in all Lúcido-L products.
How does CMC work?
Ohashi says, “CMC exists among cuticles and cortex cells to help
them bond with each other, and also works as a path to transport water to
cells. When CMC is lost due to hair
damage, cuticles and cortex cells break away, reducing the water-maintaining
ability of the hair.”
Hirotsogu Ohashi, General Manager for Mandom Philippines
Corporation
Lúcido-L Hair Treatment Oil is recommended for permed hair and
helps maintain a soft, bouncy look. It softens and smoothens by repairing dry
and damaged hair while you sleep, as CMC-like ingredients fill up the damaged
strands.
Lúcido-L Hair Styling Milk is for girls who want pretty, tamed
hair all day long. It contains Hyaluronic Acid that coats and deeply penetrates
hair strands, keeping them soft and tangle-free. Lúcido-L products have a
light, fruity-floral fragrance.
Lúcido-L Hair Make Supplement is exclusively available at all
Watsons outlets.
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