Tuesday, February 19, 2019

Serenitea creates #MomentsOfCompassion on its 10th anniversary

With ten years of prosperity and success under its belt, Serenitea believes that it’s time to give back and share the blessings to the community that put them on the map. As a culmination of its 10th anniversary celebration, Serenitea launched its initiative called #MomentsOfCompassion, which started Last October, 2018.


The founders of Serenitea, Juliet Chen (General Manager-North) and Jennifer Wong (General Manager-South) believe that compassion is the cornerstone of humankind. The founders believe that anyone can help make the world better in their own little way, whether through
charitable acts of service or donations. Furthermore, these little acts contribute to a bigger purpose or a greater good.


What makes this campaign special is that customers are involved in this endeavor because the brand believes that customers are an integral part of the Serenitea family. Customers joined by purchasing any of the Brown Sugar series items: Pearl and Grass Jelly Brown Sugar (a concoction made with luscious brown sugar ice, chewy pearls, grass jelly, and cream that’s inspired by a Taiwanese dessert served in a cup); Pearl Brown Sugar Taho (a chilled Taho sweetened with luscious brown sugar ice and topped with freshly cooked chewy pearls); Pearl Brown Sugar with Holly’s Milk (a concoction made with chewy pearls drenched in luscious brown sugar syrup mixed with creamy premium farm fresh milk); and Pearl Brown Sugar (a concoction made with chewy pearls drenched in luscious brown sugar syrup,
mixed with creamy premium farm fresh milk, topped with our Signature Cheese Frost and generously sprinkled with Muscovado). The Brown Sugar series is one-of-a-kind because of its creamier taste without an overpowering sweetness. More so, the inclusion of a popular Filipino
treat such as taho is also a way to take a beloved Pinoy street snack a notch higher for a cozy teashop.

Richard Juan spent the afternoon with kids from Bahay Aruga

This year, Serenitea chose Bahay Aruga as the sole beneficiary for its #MomentsOfCompassion campaign this year.

A portion of sales from this line from October to December 2018 donated to Bahay Aruga. As it continues to celebrate its 10th anniversary in business, Serenitea will continue its mission to serve the best tea, coffee, and snacks in town, while giving back and improving the lives of others through charitable works.



To know more about Serenitea’s upcoming events and activities, follow Serenitea on
Facebook at https://web.facebook.com/iloveserenitea, or on Instagram at
http://instagram.com/iloveserenitea. You may also visit their website at www.iloveserenitea.com/.

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