Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA

SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA. 

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.

The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.

More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.

SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers' identity, "At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle."

The Soundtrack to Your Next LSS

Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.

DNA members and real-life sisters (from left) Ezri, Tasha, and Julia could not hide their excitement as they brought to life (and ears) SM Supermalls’ newest jingle.

Join the Movement  

The official rollout begins this weekend across all SM malls nationwide. With more music and more reasons to stay longer than you planned, SM is officially calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you gala to the max.  

Smart, YouTube team up to connect Filipinos to the world of video

PLDT wireless arm Smart Communications Inc. (Smart) is giving Smart, TNT, and Sun prepaid customers free access for one hour daily to YouTube and soon to other online video services starting today until July 15.

These subscribers can watch YouTube for one hour for free daily by simply registering to load packages like GigaSurf99, AllOutSurf99, GigaSurf 50, AllOutSurf 30, Panalo Data 30, Panalo Combo 30, Super Combo 20, and Big Time Data 70. They can enjoy this special offer for the duration of the packages that they buy.

“Through this path-breaking partnership, many more Filipinos can pursue their passions like music and entertainment, and learn a wide range of skills, hobbies, educational material, news and information through the massive library of video material of YouTube. This service is something every Filipino should have access to,” said Oscar A. Reyes, Jr., SVP of Consumer Business Market Development for PLDT and Smart.

"With this new offer, mobile phone users now have everyday access to the richest video library with content from every corner of the planet—for free,” Reyes said.   He added that this special promo will soon be available to postpaid subscribers as well.

“We are proud to partner with YouTube to bring the service closer to our customers. This is just the start of a fruitful partnership, and we are working on a lot of other exciting initiatives that will enhance the digital lifestyle of Filipinos,” Reyes said.

Aside from YouTube, another video service is also set to be part of the offer. Access to Smart360 (http://360.smart.com.ph), a web portal where Smart, TNT and Sun subscribers can access various digital content like live TV, movies, series, music and games, will soon be free for a limited time. Other video content providers are also eligible to be included in the offer, subject to mutually agreed terms with Smart.

Smart, TNT and Sun subscribers are now better able to enjoy video streaming services like YouTube as a result of Smart's massive network investments over the past several years which has enabled the mobile phone carrier to provide high-speed mobile data services via its expanded LTE and 3G networks throughout the country.

To provide customers with a better video and mobile internet experience, Smart is accelerating the deployment of LTE-Advanced (LTE-A) and carrier aggregation technology to more areas this year. Carrier Aggregation (CA), a feature of LTE-A, enables the combination of two or more radio frequency bands in order to deliver bigger bandwidth and much faster data speeds, which are crucial in providing the best video streaming experience to mobile phone users.

Smart has already rolled-out 3CC CA sites in cities across Metro Manila, as well as in major cities in other regions of the country, including Baguio, Calamba, Iloilo, Bacolod, Tagbilaran, Ormoc, Cagayan de Oro, Dipolog, Zamboanga, among others. In Metro Manila and areas where there is a concentration of capable devices, Smart is also deploying 4CC, starting with Marikina and Quezon City, where customers with 4CC CA-capable devices like the Samsung Galaxy S8 have reported enjoying data download speeds of over 200 Mbps.

Smart’s accelerated deployment of LTE-Advanced follows the stepped up roll out of its LTE network. It is also upping the ante by deploying another LTE-A based technology called 4x4 Multiple Input Multiple Output (MIMO), which raises the radio frequency efficiency by using multiple antennas for sending and receiving data.

Parent company PLDT has committed historic levels of resources to support network transformation. Capital expenditures reached P40 billion in 2017, of which about 67% was allotted for the mobile network. For 2018, PLDT capex is expected to reach P58 billion, which includes allocations for the aggressive roll-out of its fiber broadband service, which also supports the stepped-up deployment of the mobile network by providing high-capacity links for cellular base stations.