CDO's Bold New Firsts Begin at SM Supermalls

Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way.

You have all the reasons to make life more rewarding with these new firsts. From indulgent  dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings. 

Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant. 

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.   

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

GREAT GIFTS FOR DAD FROM THE SM STORE’S CALL TO DELIVER

Whether being homebound together has made you appreciate Dad more, or  you’ve been missing him as boundaries separate, make him feel special with The SM Store’s Father’s Day Gift Essentials and have them delivered to him on his very special day through #SMCalltoDeliver!

The SM Store’s call to deliver catalogue features great gifts for Dad that will touch his heart:

A Gift of Memories. Whether capturing family’s best moments or his new norm adventures, dads will surely love a new gadget like the FujiFilm Mirrorless Digital Camera or Go Pro Hero Max Action Camera.

A Gift of Time.  Days with Dad are priceless, and it’s amazing how he has always found time for you despite his busy schedule. Organizers for his favorite watch collection will surely bring a big smile to his face.

A Gift of Fashion and Fitness. A nice pair of rubber shoes, tees, shirts and dri-fit shorts for your dad’s work out from home activity.

A Gift of Scent-sibility. Either a new scent or his signature scent will add zest to his special day.

A Gift of Cool. Keep Dad safe with smart and protective helmets as his takes his ride.

For other Father’s Day gift ideas, call the #SMCallToDeliver hotline (0917 800 1074) from Mondays to Fridays, 10:00 AM to 6:00 PM for inquiries, or check out the catalog https://www.thesmstore.com/call-to-deliver-catalog

Stay in the loop with latest #SMCallToDeliver updates, and join The SM Store Viber Community Group https://bit.ly/2XLyD0t

Light up the holiday season at SM Supermalls

The echoing sound of Jose Mari Chan's "Christmas in Our Hearts" Only means one thing: 'ber' months have finally arrived! This September 16, SM Supermalls begins to light up the holiday season as it kicks off the country's much-awaited Christmas countdown!

"This Christmas season, friends and families can look forward to bigger and brother events, installations,  and activities at SM, the 'Home of the Family Reunion', as we continue to light up everyone's lives in SM malls nationwide, " Said SM Supermalls COO Steven Tan.

Here's what to expect at SM starting this September to get you into the holiday spirit:

1. Christmas Gift Ideas. Now is the perfect time for an early Christmas gift shopping! Starting September 15, shoppers may get their holiday Christmas baskets starting at PhP350 from SM Markets or an awesome selection of gift with Watsons Gift Sets for as low as PhP99 starring October 1.

2. Holiday Deals. Get up to 50% off in children's wear, shoes, accessories, and toys with the Barbies & Kids' Sale at The SM Store from October 1 to 31. Haven't stopped for your Christmas party outfits yet? Mallgoers can also score great deals with up to 70% off at SM's Pre-Holiday Sale from October 5 to November 3!

3. #DearSMSanta. Send your Christmas wishes to SM Santa and get a chance to be one of the 60 lucky winners who will have their wishes granted with the #DearSMSanta promo. To see the full mechanics, visit www.smsupermalls.com/dearsmsanta/.

4. Spotify Holiday Tunes. It is time to put your holiday tunes on the queue! Set the mood by listening to SM Supermalls' Christmas-curated Spotify playlist featuring your favorite holiday jams including SM's Christmas Jingle, "SM Mallidays"!

5. Spirit of Giving. Christmas is also about sharing love and happiness with the less fortunate. For only PhP200, you can buy two SM Bears of Joy — one bear to keep, while the other to be donated to the mall's chosen charity.

Light up the Christmas spirit and may your SM Mallidays sparkle at SM Supermalls! For more information visit www.supermalls.com.

Meet SAM, first in-mall customer service robot

Good news to all SM shoppers! We now have a new friend, SAM, the country's first ever in-mall small robot.

As part of a series of innovations designed to improve customer malling experience, SM Supermalls raises the bar in customer service with the introduction of SAM, an artificial intelligent (AI) humanoid robot programmed to deliver a smoother, more personalized and efficient interaction with customers.

Now at SM Megamall amd coming soon to other SM malls, SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can chat with SAM through the SM Supermalls facebook page. It serves as 24/7 online concierge that can provide information like branch locations, malls schedules and promos, to name a few.

SAM was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services.

Next time you visit SM Megamall, drop by Mega Atrium, Mega Fashion hall or Bank Drive and say HI to SAM for more fun, convenient and exciting malling experience.

For more information, visit SM Supermalls social media accounts @smsupermalls or at www.smsupermalls.com

Everyday is Playday kicks off Summer at SM

Everyday is Playday is having a Huge comeback at SM City North Edsa, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family. Making all SM Supermalls a venue for everything play. 

During the next months, more than twenty global brands will be launching their latest toy collections in SM City North Edsa. Likewise, more than 60 characters and brands such as SpongeBob, Shimmer and Shine, Beyblade, Hasbro Gaming and Shopkins, will tour all the 18 malls in a series of exciting shows and meet and greet sessions. 

This year's campaign is set to be much bigger and stronger with our growing partnership with Sony PlayStation, that will bring fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at heart, and Paymaya and Globe G-cash that will offers 30% rebate on our local customers who wants to avail their favorite toys through mobile payment.

Kicking off the campaign is the launch of the new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5-6. This top rating Nickelodeon  show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn't want to miss.

90's kids will enjoy the huge comeback of Beyblade, on August 31 - September 2 at the Annex Activity area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series. After the success of Beyblade Championship Tournament in SM City North Edsa the Annex early this year, wherein the winner will be sent to Japan this April to compete in the Asian Championship. This upcoming second leg's winner will be sent to compete in the World Beyblade Competition in Paris, France.

The whole family will definitely love the Hasbro Gaming which will have activations at SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City East Ortigas, SM City Bicutan and SM City BF Paranaque from April to October of this year. Hasbro engages families and friends through toys and games. In this upcoming leg, they are set to create their very first life-sized versions of gaming toys including Monopoly, Jenga, Pie Face, Connect and Twister. 

Kids who love combining entertainment and education will surely get excited for Nutty Scientists which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer that will be led by professionals.

Also this year, with the help of SM Cares, Everyday is Playday will be bringing DSWD partner charities and organizations including SOS Children's Villages Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year. 

The Body Shop newest Pulse Boutique

The Body Shop at SM Mall of Asia gives a first hit to TBS newest Pulse boutique. It's a combination of a brand new store and remodelling the existing stores. This Pulse boutique is also in line with the commitment of TBS to the public to reduce CO2 emission by 50% in TBS stores by 2020.

Philippines' first Pulse Boutique at the heart of SM Mall of Asia

The Pulse stores reflect the five core Values at The Body Shop – Protect The Planet, Activate Self Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.

Make-Up section

As ever, The Body Shop will continue its unparalleled success of groundbreaking campaigns, with Pulse acting as a hub to galvanise people everywhere to get involved and make a difference. With a number of campaigns planned for the future which aim to create long term change for the better. Pulse is the place to be for people who want to truly Look Good, Feel Good and Do Good.

Great discount offer to all LYB cardholder...

The new store layout encourages people to make a complete circuit of Pulse, around the Story Selling Tables, taking in products from every product category at The Body Shop.  This leads to improved sales and greater awareness of the The Body Shop offering.

The joyful guests that enjoy the newest TBS Pulse store.

Body Butter 50ml free with every purchase!! Visit now The Body Shop!!

LOAD AND SHOP: Globe and SM Advantage team up for a rewarding customer experience

Are you a Globe subscriber who regularly earns points from loading prepaid credits on your mobile phone? Do you also happen to be an SM Advantage Card holder who receives points from your purchases in SM Malls and its affiliate stores? If your answers are yes, then you’re in for a rewarding shopping experience made possible by industry bigwigs Globe Telecom and SM. 

With the customer loyalty programs My Rewards, My Globe, TM Astig Rewards and SM Advantage, Globe and TM subscribers can now instantly convert their Globe and TM rewards points to SM Advantage points, making SM Department Stores, Supermarkets and other affiliated retail establishments their expanded rewards catalog.  

The points can then be used to redeem practically anything sold at any SM Department Store, SM Supermarket, SM Hypermarket, Save More and other SM retail establishments like Ace Hardware, Baby Company, Forever 21, Kultura, Our Home, Toy Kingdom, Watsons, among many others. 

The offer is available to Globe and TM subscribers who are also members of SM’s loyalty program SM Advantage. SM Advantage points are earned by spending at SM Department Store, SM Supermarket, SM Hypermarket and other partner establishments. Aside from rewards points, SM Advantage also offers numerous members-only privileges such as exclusive sales, discounts and freebies inside and outside SM Malls.

From left are Iya Quintana, Senior Sales and Marketing Manager, Marketing Convergence, Inc.; Rey Maclang, Senior AVP for Sales and Marketing, Marketing Convergence, Inc.; Baldwin Golangco, President, Marketing Convergence, Inc.; Ernest Cu, President and CEO, Globe Telecom; Peter Bithos, Senior Advisor for Consumer Business, Globe Telecom; and Jay Beltran, Head for Customer Lifecycle Management, Globe Telecom. 

 “At Globe, we continually try to find ways to delight our customers and our partnership with SM Advantage gives our subscribers more ways to use their hard-earned points and claim rewards via shopping treats,” said Jay Beltran, Head of Customer Lifecycle Management at Globe. “Globe and SM teamed up for this project to give our subscribers the most value for their money. While shoppers get SM Advantage points from their purchase, Globe offers relevant rewards they could avail at minimal points needed.”


To convert Globe or TM rewards points to SM Advantage points, simply text REDEEM<space>ITEM CODE<space>SM Advantage Card Number and send to 4438. To get the list of SMAC item codes, text ITEMS to 4438.


In 2010, Globe launched the industry’s biggest loyalty programs, MyRewards MyGlobe and TM Astig Rewards. Both loyalty programs allow both postpaid and prepaid subscribers to earn points based on how much they load and how long they keep their Globe and TM SIMs active. Backed by sustained participation and positive feedback from subscribers, MyRewards MyGlobe and TM Astig Rewards continue to innovate and evolve to become two of the biggest loyalty programs in the country. To date, over 12 million Globe subscribers have been actively using their points to redeem rewards. 


Know more about how you can enjoy exciting rewards by staying Globe-connected by visiting  Globe Rewards .