BEST & NEW FIRSTS IN METRO MANILA: Trends in Lifestyle + Fashion you’ll absolutely want

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila. 

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

 

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

• 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

• JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

• Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

• Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

Women on Fire 2025: Empowering Women, Building Resilient Communities

 

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).	Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

LOOK : Rossopomodoro Debuts in Asia at SM Mall of Asia

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza. 

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias. 

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Tears from Heaven: CHILD Haus celebrates 21 years

The SM Mall of Asia Music Hall was the venue of the 21^st-anniversary celebration of CHILD Haus, an institution founded by ‘Mader’ Ricky Reyes to be a bastion of hope for children stricken by cancer. Throughout its history, one consistent major supporter of the establishment has been the Sy family – in its early years, Henry ‘Tatang’ Sy, Sr., and over the last decade, SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy continuing the tradition established by his father.

 

CHILD Haus founder 'Mader' Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy (center) celebrate the institution's 21st anniversary with the CHILD Haus beneficiaries.

Leading the event were Mr. Sy and ‘Mader’ Ricky, and several individuals and companies who, over the years, have contributed to the well-being of CHILD Haus were invited. Many children, who have been ‘adopted’ by CHILD Haus and now call it home, were also in attendance. The media was present as well, recognizing how establishments like CHILD Haus make a big difference and become the ‘answered prayers’ of so many children and their parents.

 

SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy

Three CHILD Haus stories, featuring Aya, Laura, and Jessa, were turned into video vignettes that highlighted the message of hope and the life-saving work of the organization. While it is easy to describe such events as heartwarming and tear-jerking, it was truly remarkable to witness even the most seasoned press photographers being moved to tears by these videos. This is a clear testament to the profound impact that these testimonials had on the audience at the event.

 

After ‘Mader’ Ricky's heartwarming welcome, Mr. Sy himself took the stage to present plaques of appreciation to the many friends of CHILD Haus whose generous donations have made the organization's life-saving work possible.

 

CHILD Haus founder 'Mader' Ricky Reyes and SM Prime Holdings Inc. Chairman of the Executive Committee Hans Sy award plaques of appreciation to the generous friends of CHILD Haus whose contributions have enabled the organization's life-saving mission.

Those suffering from cancer and ‘adopted’ are provided food and shelter. There are presently two CHILD Haus locations - one in Manila, near the Philippine General Hospital, and one in Quezon City. Until the children are declared cancer-free and/or have completed their treatments and medical procedures, one child and one parent are allowed to live at CHILD Haus. If it’s an infant, both parents can stay.

 

A longtime supporter and regular visitor to CHILD Haus, Karylle, led the children in a rousing song composed by Karylle’s husband, Yael Yuzon. Then ‘Mader’ Ricky’s daughter sang a rendition of Florante’s ‘Handog’ that had been reworded to fit the sentiments of the children at CHILD Haus. These were two songs that the children had learnt and practiced as a “thank you” to the many guests who have helped make the ‘haus’ a reality.

 

Singer Karylle leads the CHILD Haus children in an uplifting song.

 

In the end, both ‘Mader’ Ricky and Mr. Sy acknowledged the significance of this event, which commemorates 21 years of compassion, fortitude, and the spirit of giving and sharing.

 

To know more about inspiring stories and events at SM, visit www.smsupermalls.com or follow @smsupermalls on social media.

#CheckThisOut 10th Hotel Suppliers Show opens at SMX in MOA

Leaders and executives in the hospitality industry will gather tomorrow at the SMX Convention Center for the opening of this year’s Hotel Suppliers Show (September 19 to 21).

Hotel Suppliers Show has served as a gateway for global brands and manufacturers to connect with professionals in a comprehensive sourcing event. The event is set to occupy a bigger floor area and showcases more trusted exhibitors from the different sectors of the hospitality industry — from front desk to the back of the house, from the kitchen to housekeeping, and from construction materials to furniture. It serves as a comprehensive showcase for food and beverage, design and decor, and furniture, fixture and equipment, as well as hospitality technology and suppliers.

This year’s opening will be graced by Sen. Aquilino “Koko” Pimentel III, chairman of the Senate Committee on Trade, Commerce and Entrepreneurship, who will deliver the keynote speech. Distinguished guests include officials from the Department of Trade and Industry, Chamber of Furniture Industries of the Philippines, Federation of Filipino-Chinese Chamber of Commerce, Philippine Association for Building Administration Inc., Philippine Institute of Architects, Philippine Green Building Council, Philippine Institute of Interior Designers, Philippine Chamber of Commerce and Industry, Chamber of Cosmetics Industry of the Philippines, Sound Technology Institute of the Philippines, Japan External Trade Organization, and the Italian Chamber of Commerce in the Philippines.

In the past nine years, the growth of Hotel Suppliers Show indicates its unique role in the local hospitality industry. Apart from serving as a sourcing event, a number of technical seminars and learning sessions are must-attends for industry professionals. This year, featured are the National Building and Property Management Summit by PABA, Hospitality Management Essentials Seminar, and Building Green Hospitality Forum partnered with the Philippine Green Building Council.

In fact, the success of the Hotel Suppliers Show has led to the event’s expansion into a bigger expo starting next year. Patrick Lawrence Tan, Global-Link chief executive officer, announced that they are launching the Philippine Hospitality Essentials Week, which will put the Hotel Suppliers Show together with five complementary events all under one roof.

The Philippine Hospitality Essentials Week next year will feature the Hotel Suppliers Show; Furniture, Fixtures & Equipment Philippines; Hospitality Tech Suppliers Show; Food & Beverages Suppliers Show; Events Tech & Suppliers Expo; and Corporate Gifts & Premiums Expo. It will be held from September 24 to 26, 2020 at the SMX Convention Center Manila.

The Hotel Suppliers Show is being presented in partnership with Global-Link MP Events International Inc. and the Chamber of Furniture Industries of the Philippines, Inc., the premier association of furniture designers and manufacturers here in the country.

Hotel Suppliers Show 2019 will be held from September 19 to 21, 2019 at the SMX Convention Center, Mall of Asia Complex, Pasay City. It will be a grand showcase of over 500 exhibitors occupying 15,000 sq. meters of exhibition space, over 10,000 products to choose from and an expected 15,000 trade buyers from all over the country. For details about the show, visit the official Facebook and Instagram pages @Hotel Suppliers Show Philippines. Visit the event website at www.hotelsuppliersshow.com.

UNIQLO AIRism: “Spring/Summer 2013” Collection

It’s revolutionary innerwear that is set to transform the way you feel this summer. Hailed as “summer’s answer to HEATTECH,” AIRism has been developed with leading fiber technologists, TORAY Industries, as a cooling, comfortable, and essential “can’t do without” item for summer.

 AIRism Women collection

 

The super-fine fibers offer a second skin feeling, leaving the wearer feeling cool and comfortable during the warm summer months, while combining breathable fibers with cross-woven nylon. Wicking away sweat and keeping the wearer dry and comfortable while ensuring a smooth and silky feeling next to the skin, AIRism is perfect for wearing under office shirts or summer dresses, offering superior drying action with anti-odor and anti-bacterial properties, and ensuring dry confidence throughout the day.

AIRism Men Collection

The quick-drying functionality of the garment ensures refreshing comfort by quickly releasing and dispersing excess moisture, while the stretch ability of the fabric allows for a perfect fit conforming to the body. The use of ultra-fine fibers in the material has been added to ensure a smooth and silky feel.

Available in a range of styles and colors, including boxer shorts, camisoles and tees in neutrals, pastels, stripes, polka dot, print, and lace, UNIQLO guarantees to help keep you cool this summer.

AIRism for men and women is available in UNIQLO’s SM Mall of Asia and SM North Edsa The Block stores and priced from P390 to P990.

The UNIQLO store at the SM Mall of Asia is open from 10 a.m. to 10 p.m. while the UNIQLO store at the 2nd floor of the SM City North EDSA The Block is open from 10 a.m. to 10 p.m. on weekends and 10:00 a.m. to 9:00 p.m. on weekdays.