GRWM! Fashion & Lifestyle Fits to Start the Vibe Right in the Metro at SM Supermalls

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself!

 

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls!

Elevated Fits to Start Your Day

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

●     New Balance

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

 

●     Apple & Eve

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

 

 

●     MAH

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

 

Luxury Essentials for a Bold Statement

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

 

●     YSL Boutique

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: Cozy Home Reset
Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment.

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home.

 

And that’s it! Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You.

 
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

 

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

 

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

• Brique - If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

• Nanyang - For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless. 

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

• Aquaflask - Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank. 

• Gashapon Bandai - Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

• Fully Booked - For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven. 

• Flying Tiger - In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

 

Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing.

At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper. It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you.

Step into your Stride

Ready to move through your day in style? These curated picks bring you footwear and apparel that combine premium comfort, performance, and design—so every step looks as good as it feels.

• REV* - Step up your style game with REV, making its Philippine debut at the 2nd Level of S Maison. Built for movement and made to look good, their pieces mix sharp design with all-day comfort—perfect for everything from marathons to coffee runs. It’s fashion that never misses and it’s here to keep your style on point 

• FitFlop - Ready to take a walk on the comfy side? Say hello to FitFlop at the 2nd Level, Building A of SM Megamall, where every pair is made to keep your steps light and your style effortless. From sleek sandals to sporty sneakers, they’ve got just what you need to keep moving all day without a single fashion faux pas. Step in, try them on, and see how good style can feel.

Looks that Speak Volumes

Refresh your wardrobe with fashion that tells your story. From minimalist everyday pieces to romantic statement styles, these picks are made to fit every mood and moment.

• Beyond the Vines - Minimalist, functional, and effortlessly cool—Beyond the Vines at the 2nd Level, Building A of SM Megamall brings designs that pull everything together. From roomy carryalls to sleek crossbodies, each piece is made to complement your style while keeping up with the demands of your day. It’s the kind of practicality that makes every outfit feel complete.

• Ever New - Ever New at the 2nd Level of SM Aura brings a little romance to your wardrobe with styles made for life’s picture-perfect moments. Think flowing dresses, chic coordinates, and polished staples that feel just right for celebrations big or small. It’s your go-to for outfits that make every moment feel like an occasion.

A Touch of Timeless

Trends come and go, but some pieces outlast every season. That’s why Tessera at the 3rd Level of SM Podium is here for you—a fine jewelry brand chosen for its ability to make every moment feel unforgettable. With designs that pair as effortlessly with a crisp white shirt as they do with evening wear, Tessera offers heirloom-worthy classics and fresh, contemporary styles alike. Each piece is selected to bring a touch of luxury to your every day and make your milestones truly memorable. Because true style isn’t just worn—it’s remembered.

Life in Every Angle

Some moments deserve more than just a quick snap—they deserve to be remembered exactly as they happened. With Insta360 at SM Aura, you can capture life in all its dimensions, from wide-open landscapes to up-close details, all in stunning clarity. Whether you’re chasing new adventures or documenting the everyday, every shot is a chance to tell your story from a fresh perspective. After all, the best memories aren’t just kept—they’re experienced again and again.

Find your next go-to with Metro Manila’s newest fashion and lifestyle finds to mix things up. From new fits to fun gadgets, these hot picks are made to keep up with your mood, style, and pace welcoming you into a #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

BEST & NEW FIRSTS IN METRO MANILA: Trends in Lifestyle + Fashion you’ll absolutely want

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila. 

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

 

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

• 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

• JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

• Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

• Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

CELEBRATING LOVE, FAMILY AND FRIENDSHIP AT MINISO

Celebrate love, family and friendship with gifts from Japanese fast fashion brand Miniso on Valentines Day.

Spread the love with gifts to hug and to hold like adorable and fluffy plush toys and pillows with valentine inspired messages. There are also pencil pouches with heart printed designs.

Minisos gift of beauty - make up brushes, lip and chick tints, colorful nail polishes will brighten up your loved ones day. And theres nothing like saying it with a romantic bouquet of fragrances like Crystal Diamond and Guardian Angel perfumes in Memory and Eternality scents. You can likewise add elegance and freshness to your space with room diffusers.

These gifts of love are available in all Miniso stores located in most SM Supermalls nationwide. Also, follow @MinisoPhilippines at Facebook for more stylistic gifts and updates.

BE CASUALLY PREPPY WITH ZILINGO'S SEPTEMBER 2019 COLLECTION

Grab up this season with Zilingo’s latest clubhouse cool and preppy looks!

This September, leading online fashion platform Zilingo, released their latest trends selection. Doused in plaid and preppy looks, the collection boasts different cuts and arresting foray of silhouettes.

The brand marries chic styles and clubhouse cool collection, featuring preppy threads in Khaki, Cream and Beige accentuated by season’s colors of chartreuse and turquoise and red. Fashion fans will also be thrilled with the platform’s take on layers and cardigans and playful pleats in White, Black and Brown matched with modern looks and textured sheets.

Zilingo will provide customers with coveted pieces suitable for all occasions. “We are ecstatic about this season’s trends that combine style and comfort, and the best part is that these fashion essentials are available at the click of a button,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines.

Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.

Fashionistas across the country can purchase the collection anytime and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery.

ZILINGO LAUNCHES ITS LATEST FASHION COLLABORATION WITH AVEL BACUDIO AND ALDEN RICHARDS

Zilingo, the leading commerce platform for fashion and lifestyle, announced its partnership with world-renowned designer, Avel Bacudio, and multiple award-winning actor Alden Richards for their latest capsule collection of affordable limited edition athleisure wear. Part of the sale proceeds will benefit children from the Northern Luzon Association for the Blind in La Trinidad Benguet, Philippines.

The collection launched at an exclusive fashion show last August 22 at Xylo Club in Bonifacio Global City.

The AvelXAlden collection brings to Zilingo’s customers an affordable line of clothing that combines comfort and functionality, suitable for different occasions.

“We are extremely excited to work with Avel Bacudio and Alden Richards to showcase and carry their very first collaboration on Zilingo,” says Edryan Lorenzo, PR and Influencer Marketing Manager, Zilingo Philippines. “Inclusivity is part of our DNA and we are pleased to have Avel and Alden onboard to provide our customers with fashion options from a collection that embodies the same values,” Ryza Dipatuan- Razo, Marketing Director, added.

The collection will feature jackets, tracksuits, pullovers and joggers in shades of black, maroon, navy blue, off-white and gray. These colours were specially chosen as they were the first colors Avel Bacudio could see after being afflicted with temporary blindness for a period of time.

“I’ve always been a fan of Avel Bacudio’s designs. He’s been a good friend of mine for the longest time. As such, I am really psyched to have my very first fashion collaboration with Avel Bacudio,” Alden Richards shared.

“With this collaboration, we go beyond providing affordable fashion options to our customers - we share the opportunity to contribute to the social fabric with the Northern Luzon Association for the Blind on-board as our beneficiary, a cause close to me heart,” Avel Bacudio said.

Zilingo is proud to be supporting the collaboration between two talented individuals with unique styles of their own. This is the first time a fashion line will be rolled out on stage and simultaneously made available for sale on the Zilingo website and app.

Fashionistas across the country can purchase AvelXAlden collaboration on the Zilingo website and app starting August 22, 7PM and have them delivered to their doorstep at no extra charge. Customers can also enjoy the convenience of multiple payment methods including cash-on-delivery.

As of writing some products from the collaboration collection went sold out during its first 10 minutes on the Zilingo website. Customers do not have to fret for Zilingo will restock in the days to come.

ZILINGO DISHES OUT JULY TRENDS PERFECT FOR THE RAINY SEASON

This month, leading online fashion platform Zilingo, jazzes up their wardrobe staple with a cool new vibe.

For this collection, Zilingo played with fabrics using bold and fresh colorways, and infused touches of mustard, lime and blush to match their primary palette of blues, reds, and whites.

The brand answers the call of the rainy season with pullovers, bomber jackets, windbreakers and hoodies paired with relaxed trousers and denim, offering the perfect ensemble for any time of the day.

“These pieces are perfect for the erratic weather of the Philippines, and we hope to provide our customers with fashion essentials that marry style and comfort,”  says Edryan Lorenzo, PR and Influencer Marketing Manager,  Zilingo Philippines.

Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.

“Aside from trendy pieces to match the season, customers can look forward to great discounts of up to 80% off on selected items. They can also get their hands on this season’s hot picks any time and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery. Access to fashion has never been easier,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines.

Zilingo is a commerce platform that is making the fashion and beauty supply chain more efficient through technology.

Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines and Thailand.

For more information, please visit www.zilingo.com

Hot Friday 🌅

Hey guys it's me Karla!
   As a big fan of Ms Ida Anduyan, I always do check out her IG and her blog. Just recently she posted about her event at Forever 21 at SM Makati and I'm so so excited to attend. The meet and greet slash talk with Ms Ida Anduyan and Lissa Kahayon on how they will share their secrets to instagramming.

I'm going to show you guys what  I wear on that event.

The wide sleeve crop is from my mom's closet, I'll tell you a secret we share our clothes sometimes 😂

The denim was from Forever 21, it was very comfortable.


And the shoes that I've been so obsessed is from Primadonna.

~

Thats all for today! I hope you guys like it! See you next time! 사랑함니다 💞

Banana Peel ‘Everybody’s Favorite Flip Flops!’

Banana Peel Flip Flops recently held their press launch called "BURST" at Cerchio Restaurant & Lounge.

Honestly, everyone is excited to meet the 'boy next door' John Lloyd Cruz (especially me!). John Lloyd Cruz is the Banana Peel 2014 brand ambassador.

Banana Peel is in the industry for almost 12 years. In 2002, they came upon the idea that flip flops should not be confined in tight, four-cornered spaces, rather, it should be a part of the fashion savvy’s outdoor lifestyle; and that was how our flip flop adventures began.

This is why this 2014, to officially concertize these ideas, they have taken foreign models to artistically associate the foreign patronization of our products, the product itself, and even the expansion of our product lines; shot in a Philippine setting. All these ingredients combined are the perfect embodiment of what Banana Peel is about in being ‘Everybody’s Favorite Flip Flops!’

Here's the latest collection you have to watch out at Banana Peel.

Banana Peel has been immensely blessed, now being available in 28 branches and major department stores nationwide. For about 4 years now, 9 distributing countries have also welcomed Filipino-designed, staple flip flops. The international shores of the Maldives, Taiwan, Saipan, the US and Australia are only some of the places where the Banana Peel crave is being satiated.

Like Banana Peel on Facebook for more updates on flip flops! Follow also at Twitter @bananapeelofcl Instagram @bananapeelofcl