Do you fall into #MalnutritionTraps ?

Do you know that our country has been facing the rise on the number of underweight and overweight Filipinos for more than 20 years? The World Health Organization (WHO) defined this phenomenon as the “Double Burden of Malnutrition” or the “prevalence of both undernutrition and overweight in the same community, nation, or region.”

To

To address this problem, our government launched the Pinggang Pinoy® campaign in 2014. Pinggang Pinoy® is an easy-to-understand food guide showing proper food group portioning on a per-meal basis. This reflects the principles of MOderation, VAriety and BAlance (MOVABA) to promote healthier eating habits.

Solving the Philippines’ Double Burden of Malnutrition should be a collaborative effort between the public and private sectors as it is not an easy feat. With this, Ajinomoto Philippines Corporation partnered with government agencies to conduct education programs to raise awareness and promote the practice of Pinggang Pinoy® in malnutrition hotspots, where incidences of Double Burden Malnutrition are high. This training was given to homemakers/mothers who have malnourished (underweight, stunting, wasting, overweight and obese) school-aged children.

The pilot run resulted to improvements of the knowledge & attitudes of households related to the practice of Pinggang Pinoy® within target areas. However, behavior changes towards healthier eating habits remains to be a challenge. The program uncovered a number #MalnutritionTraps that some Pinoy households easily fall into.

The following #MalnutritionTraps provide a picture of how unhealthy eating habits may lead to Double Burden of Malnutrition,

Overconsumption of carbohydrates: Voracious rice eaters can easily fill half of their plates with rice. Others have pandesal & noodles as regular meal deprived of other nutrients derived from a well-balanced meal.

Under consumption of vegetables and/fruits: It is common for some to be content with rice & meat to satisfy their hunger and skip/take insufficient amount of vegetables/fruits. Fact is, the variety of colors found in Glow foods are important sources of vitamins & minerals to sustain our energy & keep us from getting sick.


Overconsumption of protein: Typical Filipino “SILOG” meals include double serving of proteins (e.g. Tapa+Itlog, Tocino+Itlog, Longanisa+Itlog, Bangus+Itlog). Eating different kinds of protein is fine for as long as they are taken in moderation. We must also avoid protein dishes served high in fat, cholesterol and sodium.

More stories about #MalnutritionTraps can be referenced from these documentary videos:

“Puro Carbs” -- https://bit.ly/2ugrvec

“Breakfast Skipper” -- https://bit.ly/2Fota83

“Kulang sa Protina” -- https://bit.ly/2JnFV6B

“Pamilya Unlirice" -- https://bit.ly/2WdTCqC

Aamin na ako, guilty ako sa Unli Rice, nakalakihan ko na ang KANIN. Ako mismo ay nabubuhay sa ngalan ng kanin. Lumaki ako sa pamilya na nag aalmusal ng sinangag at malakas ang konsumo ng kanin kahit konting ulam e ok na. At sana ngaun taon e mas mapraktis ko pa ang pag bawas ng kanin at pag dagdag ng gulay sa aming meals.

To help Filipinos break free from #MalnutritionTraps, Ajinomoto’s Culinary Nutrition Team prepared Healthy & Delicious Pinggang Pinoy® Recipes, downloadable through https://bit.ly/2HIsfkj. Busy and budget-restricted homemakers will also find these Pinggang Pinoy® recipes useful because all are easy-to-do and affordable (P250/day for family of 5).

For more updates about Mag-Pinggang Pinoy® Tayo!, visit www.ajinomoto.com.ph and facebook.com/CookmunitybyAjinomotoPH.

Wake up to a joyful morning with Jollibee’s Jolly Breakfast Day celebration

Monday mornings can be the most difficult since it’s the start of another challenging week. But on March 11, 2019, get ready to start your week on an exciting note as Jollibee spreads more joy with Jolly Breakfast Day!

To bring more joy to customers on March 11, the country’s number one fast-food brand will be celebrating “Jolly Breakfast Day”, where free Bacon, Egg, & Cheese Sandwiches will be given to customers seeking a delicious and satisfying way to start their Monday.

From 8:00 to 9:00 AM, head to the nearest Metro Manila Jollibee Breakfast store and get a chance to get your hands on the new Bacon, Egg, & Cheese Sandwich!

“Breakfast is perhaps the most important meal of the day, and a flavor-packed, satisfying meal in the morning can spell the difference between a great day and an ordinary one,” said Mari Aldecoa, Jollibee Marketing Director for Core Category.  “Jollibee’s New Breakfast Sandwiches offer breakfast favorites in a meal that’s easy to enjoy even when you’re on the way to a long, busy day at work or at school!”

The Bacon, Egg, & Cheese Sandwich brings together classic breakfast favorites in one easy-to-eat, affordable sandwich. Imagine your favorite Bacon, Egg, and Cheese sandwiched between two soft buns lathered with a butter and maple syrup spread for that extra hint of deliciousness. It’s a sandwich that truly delivers the joy needed to kickstart the day ahead. The Bacon, Egg, & Cheese Sandwich is available at P50 (solo). Jollibee also offers an Egg & Cheese Sandwich available for P39 (solo).

For more information on Jollibee’s Jolly Breakfast Day Celebration and other events, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.

Get FREE McDonald's Longgadesal on March 19 for National Breakfast Day!

Every day is a new beginning and a chance to do great things and amaze yourself. On March 19, McDonald’s once again invites its customers to start their day right with a free Longgadesal as it holds the much-awaited National Breakfast Day!

Now on its sixth year, National Breakfast Day lets Filipinos all over the country enjoy the goodness of a McDonald’s breakfast to jumpstart  their day on a positive note.

This 2018, McDonald's is giving away its newest breakfast offering, the Longgadesal, from 7AM to 8AM in close to 500 breakfast stores nationwide.

The new McDonald’s Longgadesal is a delicious take on the traditional freshly-baked pandesal combined with another Filipino breakfast staple, longganisa. Experience a savory, beefy, longganisa patty, topped with a sweet, creamy sauce, sandwiched between a soft pandesal bun enjoyed with or without an egg. The Longgadesal is perfect for when you need something delicious to grab and go and is definitely a great way to start a new day. To complete your breakfast, the Longgadesal is best paired with McCafé Premium Roast Coffee, made with 100% Arabica Beans.

  

Celebrities are also eagerly looking forward to taking part in the National Breakfast Day celebration. Catch McDonald’s endorsers Alden Richards, Maine Mendoza, Tony Labrusca, Maymay Entrata, Edward Barber, and many more, who will personally hand-out free Longgadesal in select McDonald’s stores.

Celebrate National Breakfast Day and experience a great start to your day by heading to participating McDonald’s stores nationwide on March 19 from 7am to 8am.

Share your National Breakfast Day experience and tag @McDo_PH on Instagram, Twitter and Facebook with the hashtag #NationalBreakfastDay. For more details, please visit www.mcdonalds.com.ph