This World Pasta Day, San Remo PH asks “What Shapes You?”

One of my comfort food is Pasta! Pastas come in all shapes and sizes. There are the familiar favorites – spaghetti, macaroni, and lasagna – and there are also the more unique ones like the bowtie-shaped farfalle, the spiraled fusilli, and many more.

Do you know that for San Remo Philippines, pastas are more than just wonderfully shaped noodle varieties? For them, pasta is the secret ingredient that shapes great family bonding experiences and memorable moments.

Pasta is undoubtedly an endearing favorite that has shaped how Filipinos bond. They have been part of numerous family dinners, romantic dinner dates, and even as baon lovingly prepared by Filipino moms everywhere.

To celebrate World Pasta Day and highlight the Filipinos’ affinity for the scrumptious mealtime staple, San Remo asks “What Shapes You?” because pasta can mean so much to different people. It’s a childhood favorite, a dinner-time staple, and the ultimate party meal all rolled into one hot and heaping bowl. The pastabilities are endless.

For me, my moments with my family shape me! They are the reason why I still love to live and cherish every single moments with them. They allow me to love them the way I can only be. They accept all my flaws and love me no matter what happen. Even our simple Spaghetti moment make me a happiest person in the world because we share and enjoy having each other over our favorite pasta.

How about you? What shapes you? Is it the bond you share with yout friends? The moments you cherish with your family? Or the time you give yourself? Share your 'pastabilities' 

Make REAL moments this Holiday Season.

Filipinos are all about family. The mandatory family reunion happens not just once or twice a year, but every chance possible. From Birthdays to graduations all the way to the grand Christmas reunion, family gatherings are always filled with food, catching up, and loads of wholesome family fun.

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Lately, we’ve seen many changes in traditional family dynamics — from a simple meal to dance numbers by the grandkids. Families are reaching out to friends and relatives abroad through technology. While technology can be used to connect people, it can also become a wall between family members.

How many times have you walked into a room and you are ignored by everyone hooked on their gadgets? This is the reality that has become the new norm. The simple act of truly connecting has become a valuable commodity that needs to be safeguarded by everyone in the family.

This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.

El Real is a pasta brand that plans to espouse this habit of safeguarding the dining moment from gadget distraction. As a beloved family brand, El Real will position itself as the champion for Real Family moments. The brand focuses on a typical family where we see the journey from the time the kids are growing to present time in order to dramatize the big shift in the way things are. The absence of technology encourages real bonding between siblings and their mother while in the present, gadgets have isolated each one from the intended bonding that should happen during the family reunion.

This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.

This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real. 

For more details, like and Follow El Real’s Facebook Page: https://www.facebook.com/iloveelreal/

Merry Christmas and Happy Moments with your family and loved ones