German
audio specialist Sennheizer launched its inaugural concept store in the
Philippines today. The concept store is
the only single-brand headphones retail outlet in Manila that provides an
experiential showcase of Sennheiser’s entire range of headphones, including
audiophile, travel, sports, home entertainment, mobile, gaming, street, and the
DJ lines.
Known
for its top quality audio products and innovative German technology globally,
Sennheiser decided to collaborate with its Philippine headphones distributor,
Iontech Inc., and retailer, Digits Trading, to open its first concept store at
V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also
part of Sennheiser’s broader strategy to demonstrate its brand leadership in
Asia and to expand its experiential product showcases to consumers across the
region.
Sennheiser
Electronic Asia Pte Ltd (“Sennheiser Asia”) is fully owned by Sennheiser
electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian
market including Southeast Asia, Korea, and other Indian subcontinents market.
The Sennheiser brand, which has a long
established history in the audio industry, is one of the world’s leading
manufacturers of headphones, microphones and wireless transmission systems.
Founded in 1945 in Germany, Sennheiser has
always stood for the highest quality audio products across all areas of sound
recording, transmission and reproduction. Over the years it has also created
many firsts and solidified its position as one of the key inventors and
thought-leaders in the innovation of sound technology.
The
Sennheiser concept store opens daily from 10.00AM – 8.00PM. More
information about Sennheiser is available on Sennheiser Asia website
(http://www.sennheiserasia.com) or Sennheiser Philippines Facebook Page (https://www.facebook.com/SennheiserPH)
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