Click HERE to watch the first video
Lately, we’ve seen many changes in
traditional family dynamics — from a simple meal to dance numbers by the
grandkids. Families are reaching out to friends and relatives abroad through
technology. While technology can be used to connect people, it can also become
a wall between family members.
How many times have you walked into a room and you are ignored by everyone hooked on their gadgets? This is the reality that has become the new norm. The simple act of truly connecting has become a valuable commodity that needs to be safeguarded by everyone in the family.
This Holiday season, a brand has decided to take action to advocate for real connections. It’s not asking you to completely give up your created social media life but to at least save the dining table from it — to keep shared family moments Real again.
El Real is a pasta brand that plans to espouse this habit of safeguarding the
dining moment from gadget distraction. As a beloved family brand, El Real will
position itself as the champion for Real Family moments. The brand focuses on a
typical family where we see the journey from the time the kids are growing to
present time in order to dramatize the big shift in the way things are. The
absence of technology encourages real bonding between siblings and their mother
while in the present, gadgets have isolated each one from the intended bonding
that should happen during the family reunion.
This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.
This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.
This advocacy is a good positioning for the brand El Real as it puts purpose to a very familiar product: pasta and sauce. Spaghetti and Macaroni being a staple in most Filipino gathering, can remind us that there is so much for us to share with everyone and that each enjoyable moment is an opportunity to create real moments. The plan is to launch the advocacy campaign this holiday season by using the traditional Christmas reunion but eventually to progress to other family bonding moments. Here we are faced with an opportunity to create new traditions, which will reflect each family’s desire to have a more real meaningful connection that’s free from any distractions.
This is just the beginning for El Real in its pursuit to make real relevance to Filipino families. Let’s start creating Real Moments with El Real.
For more details, like and Follow El
Real’s Facebook Page: https://www.facebook.com/iloveelreal/
Merry Christmas and Happy Moments with your family and loved ones
