FILA and Athletes in Action Run for School Rooms

Education is indeed a right of every child. We’re all challenged to take part in solving our nation’s greater woes. Heeding to the call of the times, FILA and Athletes in Action (AIA) join forces to bring the biggest advocacy run to help raise funds for the rehabilitation of classrooms in Iligan city, which were badly hit by Typhoon Sendong back in 2011.

With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts.

Since 1911, FILA trace its roots from Biella, a province set at the foot of the Italian Alps. Unbeknownst to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes.

Skele-Toes are FILA’s latest line of revolutionary active footwear that is fast raising many eyebrows and causing the curious to utter #whattheheckisthat? For FILA, it’s simply a shoe that changes the game. Rock at the gym or at the party, Skele-Toes is just about the only shoe that fits – and Tim, Georgina, and Borgy all agree!

Not ready to rock the boat just yet? Then you’ll love FILA’s newest line of running shoes, Swerve and Flow. FILA Swerve boasts of a Dynamic Landing System through lightweight foam at the midsole and V3 techonology inserts at the heel. This gives you the proper support that you need in every step, without compromising style and design.

FILA Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bumps a breeze. This one will surely go with you to countless victories and finishes.

Whether you prefer a classic or a rocking pair of rubbershoes, it’s high time to give your tiresome trainers a break and take the Skele-Toes, Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and participation at the SRSR marathon, it’s definitely more fun to help with FILA!

Tickets and registration forms are available at SM Ticketnet outlets 

Singlets and race bibs can be claimed at Fila Stores in Metro Manila. For exclusive updates, follow us on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).

The Body Shop newest Pulse Boutique

The Body Shop at SM Mall of Asia gives a first hit to TBS newest Pulse boutique. It's a combination of a brand new store and remodelling the existing stores. This Pulse boutique is also in line with the commitment of TBS to the public to reduce CO2 emission by 50% in TBS stores by 2020.

Philippines' first Pulse Boutique at the heart of SM Mall of Asia

The Pulse stores reflect the five core Values at The Body Shop – Protect The Planet, Activate Self Esteem, Defend Human Rights, Support Community Fair Trade and Against Animal Testing.

Make-Up section

As ever, The Body Shop will continue its unparalleled success of groundbreaking campaigns, with Pulse acting as a hub to galvanise people everywhere to get involved and make a difference. With a number of campaigns planned for the future which aim to create long term change for the better. Pulse is the place to be for people who want to truly Look Good, Feel Good and Do Good.

Great discount offer to all LYB cardholder...

The new store layout encourages people to make a complete circuit of Pulse, around the Story Selling Tables, taking in products from every product category at The Body Shop.  This leads to improved sales and greater awareness of the The Body Shop offering.

The joyful guests that enjoy the newest TBS Pulse store.

Body Butter 50ml free with every purchase!! Visit now The Body Shop!!

BUM shows the young how to go back to school in style

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code.

So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude.

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).

This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

Girls, who love pieces that can be mixed and matched with their favorite tops and bottoms, will be delighted to know that BUM has whipped up something new for them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual blazers, and blouses with built-in mini designed to look like tunics.

Skinny jeans and jeggings have also found their way into BUM’s new collection. Stylish yet comfortable, these pants can flatter any shape and can be worn with a baggy top, a comfy cardigan, or a fitted jacket to create proportion. Girls with short legs can pair these with heels (stilettos or knee-high boots), while long-legged girls can opt for comfy flats.

Making a statement, however, is not limited to a person’s wardrobe. BUM has also come up with trendy bags that can complete one’s getup.

Splashed with catchy, statement patterns, the BUM Tote bag for girls/teens, for instance, are printed with provocative messages that speak volumes about the wearer’s personality or mood for the day.

Made of printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed with eye-catching patterns and minimal accent details. Since both sides (inner and outer) have designs, it’s like having two bags in one!

Going back to school has never been this cool and fashionable.

BUM is available in leading department stores nationwide. For more information, visit bumequipment or like them on Facebook at B.U.M

Sennheiser's 1st concept store in the Philippine

German audio specialist Sennheizer launched its inaugural concept store in the Philippines today.  The concept store is the only single-brand headphones retail outlet in Manila that provides an experiential showcase of Sennheiser’s entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.

Known for its top quality audio products and innovative German technology globally, Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.

Sennheiser Electronic Asia Pte Ltd (“Sennheiser Asia”) is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market.

The Sennheiser brand, which has a long established history in the audio industry, is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems.

Founded in 1945 in Germany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology.

The Sennheiser concept store opens daily from 10.00AM – 8.00PM. More information about Sennheiser is available on Sennheiser Asia website (http://www.sennheiserasia.com) or Sennheiser Philippines Facebook Page (https://www.facebook.com/SennheiserPH)

iButterfly @ SM Megamall

SM Supermalls released the SM iButterfly, an Augmented Reality Application on your IOS and Android mobile devices last May 5, 2012 at select SM Supermalls.  SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu simultaneously launched the iButterflies.  Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall.

Tim Yap

It uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from our tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!      

Catching an iButterfly is easy.  First, download the application by  connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  Once downloaded, open the App and start catching  iButterflies.  These turn into instant prizes.  Simply claim your prize at  participating mall stores.

As a sustaining effort, SM MEGAMALL launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba Café, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

Petra and Bogart catching butterflies 

For more information, you can visit our dedicated iButterfly website at: www.smibutterfly.com or visit our Facebook page: www.facebook.com/smmegamall

So what are you waiting download, catch and win now!

Energizer and Nuffnang brings you the "Spiderman"

Energizer and Nuffnang power my life as a woman to do my daily task as a mommy, wife, daughter, and also as blogger. I always make sure that I am full of power fro my different role. Being a mom, I always make sure that I wake up early with the help of my mini alarm clock packed with Energizer battery to ensure the time for me to get up. I have to prepare things for my daughter before she comes to school. Prepare the breakfast of my family, and so on... 

As a blogger and also as a mommy, all the times I need to capture photo. That’s why I geared up my camera with Energizer battery to ensure my photo moment.   My blog post won’t be complete without my beautiful photos. Thanks to Energizer battery I didn’t missed any important moments. With my camera I captured every single experience I made. I’m so gratified with Energizer battery for giving power to my lifestyle.

Nuffnang power my lifestyle in giving me and my loved one a bonding moment in watching movie like the upcoming "The Amazing Spiderman."

Bosch Auto Fest 2012 online promo

Visit OutBox Media page for the complete details if you wanna win a Samsung Galaxy Y and other exciting gadgets and prizes! Just follow the on-line contest instruction and bring your ride in Bosch Auto fest 2012 on June 23, 2012 at SM MOA.

Join now and spread the word...